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Ranking Factor Analysis

Want to rank higher for the top keywords in your industry?

Most SEOs have a list of their top 10, top 20 keywords for which they want to rank higher and get to that number one slot. However, unless you are catering to a niche market with very little competition, it takes a lot of effort, experimentation and time to get to the first page.

So how do you make it to the top 10?

You analyze the current top 10, learn from their strategies, and improve your pages to the point where they are better than their pages. After that you do a ton of marketing and wait for the results.

The ranking factor analysis tool will help you do just that:

Submit a keyword that you wish to rank for

Submit a page url on your website relevant to that keyword

Submit the region you wish to rank in

Submit a device (because results vary slightly for mobile and desktop)

Get real time data on multiple ranking factors

Compare your page's performance with that of the top results

Get recommendations and gain actionable insights

Start improving your page based on the results

If you are a business owner doing your own SEO, this will be of immense help to you, as it will show you where your page stands as compared to that of your competitors.

If you are an SEO professional, you've got to try this. This will help you get several hours worth of comparative analysis done in a matter of minutes

You will get limited data when using the free version. Sign up for the 7 day trial today to unlock all results and let us know what you think.

What are ranking factors?

Ranking factors are factors used by search engines to rank web pages for different keywords. Over the last two decades, ranking factors have evolved greatly, to the point where Google now uses machine learning algorithms to determine which page should rank higher for which keywords.

Since Google and other search engines have not published an official list of ranking factors, the only known ranking factor is the backlink profile of the page. After that, a unanimously agreed upon, unofficial ranking factor is page load speed and you can add the word count to that list as well. That being said, SEOs compare their pages to the top ranking pages for the following factors:

Load Time

Author Profile

Schema Tags

Word Count

Keyword Density

External Link Profile

Backlink Profile

Mobile Optimization


These are some of the page vs page ranking factors that can help you gauge where you stand as compared to your competitors.

You can also do a website vs website ranking factor analysis which involves the following variables:

Social signal profile

Backlink profile (of the entire website)

Brand signal profile (outside of social media)

Website real estate on social media (total indexed pages)

Website listing on Google My Business

Website Knowledge Graph

With this tool, you can perform unlimited tests for unlimited keywords and gain actionable insights on how to get your page to the top 10 results.

Why perform a ranking factor analysis?

Performing a ranking factor analysis will help you compare your page with those that are dominating the SERPs. By doing this comparison, you will gain quantitative data on what those pages are doing that you can do better. Further advantages of doing a ranking factor analysis are:

You can establish a baseline of where your page stands vs the top 10

You can quantify multiple factors that helped the top 10 make it to the top 10

You can make data-backed decisions on what to do to improve your rankings

You can gain new ideas for improving your page

Without doing a ranking factor analysis, you will be in the dark about what's working and what's not working for your competitors. By doing a ranking factor analysis, you will get actionable insights and real time data that will help you improve your page.

How to do a ranking factor analysis?

When you visit rankingfactoranalysis.com, you can simply enter the keyword and url as input and start the analysis there and then. We encourage you to sign up to unlock all data and log in before you run the analysis.

To do the ranking factor analysis, you only need to enter the following:

The keyword you want to rank for

The page url you want to appear in the SERPs

The region where you want to rank

The device (PC, mobile, tablet)

After that, we will start gathering real time data. We will measure your page vs the top pages and show you where you stand as compared to them.

How Ranking Factor Analysis works

After collecting the keyword, page url, location, and device as input from you, we start showing you the following:

The top ranking pages for your keyword

Their load time vs your load time

Their word count vs your word count

The pages linking to you vs the pages linking to them

The pages they are linking to vs the pages you are linking to

Schema tags used on their page vs your page

Author profile on their page vs your page (if applicable)

Mobile optimization, keyword density and plagiarism

This data will help you catch trends and determine the changes you need to make to improve your rankings. For example — even though Google's representatives have gone on record to say that word count is not a ranking factor — if the top 10 pages have an average word count of 2500 words, and your page has a word count of 300, you know exactly what you have to do.

Similarly, may be you have a bigger link profile but the type of websites linking to the top 10 all belong to a certain industry, you now know who to get links from.

In short, Ranking Factor Analysis presents data to you in such a way that it becomes really easy to find patterns and see what to do next. We also make suggestions at the end to help improve your page.

Ranking factors we compare and the data we present

After collecting the reqiured inputs from you we start showing you the following:

Load time

This shows you your load time vs that of your competitors. We also show the average load time of the top pages. From this data you can see if your load time is in the same range as the top results.

Author profile

This shows the author profile on your page as seen by Google. Author profiles matter in case of articles, guides, and blogs etc. You can ignore this for other pages.

Schema Tags

This shows all the schema tags used on your page vs all the schema tags used on the top pages. If you can detect a pattern here, i.e. all top pages have used an FAQ tag, it means you also have to add an FAQ section on your page and add the schema tag.

Word Count

This shows the average word count as well as the individual word count of all top pages. Keep an eye out of patterns here, i.e. are all top pages in a certain range in terms of word count?

Keyword Density

This will show you the number of times the keyword is used on your page vs. the top pages. See if there's a range to be detected here.

External Link Profile

Your page's external link profile consists of all the links leading away from your website. This comparison shows you the pages and the websites you are linking to vs. the pages and websites your competitors are linking to. This requires an eye for detail as you can analyze down to each link and the anchor text used on the page. The idea is for you to see whether or not your competitors are linking to higher quality pages.

Backlink Profile

Your page's backlink profile is a subset of your website's link profile. It shows which pages are linking to you as well as the anchor text they are using. You can compare your page's link profile vs. that of the top pages and see what type of websites they are getting links from so that you can do the same.

Mobile Optimization

Your page needs to be optimized for mobile users and you will see that all the top pages already are.


This detects plagiarized content on your page as well that on the top pages. Ideally there should be no plagiarized content on your page, but sometimes it is inevitable to have similar content to others on your page. This comparison will tell you the acceptable range of plagiarized content for your keyword.

How to use the recommendations made by the ranking factor analysis tool

The recommendations made by the Ranking Factor Analysis tool are based on our own algorithm. If the tool detects that your competitors are getting better quality links as compared to you, it will recommend you do the same. If we detect that everyone's is using a certain type of schema, we will recommend you do the same.

That being said, there's tons of data here to evaluate and it will serve as a treasure trove for SEOs that love analyzing data and using quantitative arguments when it comes to forming a strategy to rank higher. In short, go through the recommendations but study the data and draw your own conclusions as well.

What would you like to see added to the ranking factor analysis tool?

We have 11 page vs page factors and four website vs website ranking factors for which we compare data. All of these factors made the list as a result of our own research as well as feedback from SEOs around the world. If you have any feedback for us regarding the ranking factor analysis tool, any suggestions for improvement of the current module, or any new factors that would like to add there, please drop us an email on contact@rankingfactoranalysis.com. Your suggestions are like gold to us.